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Niche Promotional Consultant - A Good Business For Someone With Marketing And Advertising Skill
With my background in marketing and promotion, I can go basically anyplace I wish to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla merchandising - you name it, I have done it. The one thing that has continuously held me back is that I am not a team player. I am incredibly independent and driven, but I do not tend to use my skills for leading. You see, I'd rather not have to work with other people. I know what a project needs intuitively, and I can normally get it done best with no outside help.
With some of the businesses that I worked with, this held me back. Working as a marketing advisor, however, it has become an asset. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing consultant is a kind of subject matter authority. You are supposed to come in to the business, listen to their issues, and formulate a merchandising method custom tailored to their needs. People don't want to see you hem and haw continually, waiting for feedback from various committees - they wish to see you come up with a decisive action plan. Then, it is up to the business to implement it or to try their own strategy. Either way, by that point your job is done.
Of course, there are many niche marketing advisor organizations that work in a more structured way than I do. Many of these consulting firms have greater brand recognition, and so can lure in some big accounts that don't notice me. Nevertheless, I do quite well as a freelance merchandising advisor. You see, when you are working with a business advisor, it is not the company that they come from that is important, but the advisor him or herself. Now and again the very fact that I'm able to run the business by myself without the support of a marketing firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That's exactly who I am.
Of course, merchandising consultants differ significantly in their approaches. Some of them are very careful, driven by all of the scientific data they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Even though I tend towards the latter approach, my goal has forever been to combine the two. It is never a good idea to ignore info that you can use, but it is also imperative to trust your own instincts.
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